French trio Sure are readying their upcoming album, Destruction of Form, out March 14th on Frozen Records, trading in the cold-wave melancholy of their 2020 debut Twenty Years for something more dangerous, more physical.
This time, the band leans fully into industrial sensuality, fusing Depeche Mode’s melodic clarity with Nine Inch Nails’ raw experimentation and Health’s high-gloss brutality. It’s a record that oscillates between desire and disarray, carving out anthems for those willing to dance through collapse.
Their newest single, “Belong to the Past” moves in a different direction—hook-driven, synth-heavy, cinematic. The song places itself between two generations pulling at each other, locked in mutual misunderstanding despite shared love.
“In the absence of a future together, only the memories remain,” the band reflects. It’s dance music for those staring at an uncertain horizon, where nostalgia is as much a refuge as it is a weight.
The album’s lead single, “Deeper,” was a hypnotic descent into obsession. Middle Eastern string motifs snake through pounding rhythms, luring the listener into a haze of temptation before it explodes into something vicious. The track is a hard look at modern image consumption, the bottomless appetite for more, and the unfulfilled hedonism that keeps the cycle spinning. “It’s a bottomless pit of desire, one that’s not always worth diving into,” the band states.
If Destruction of Form is about dismantling structure, “Keep On Living” does so on the dance floor.
The track channels The Cure and New Order, layering visceral guitar leads over a relentless beat. But beneath the surface, it carries weight—the lyrics revisit a not-so-distant past where being queer meant paranoia and secrecy, and where dancing was more than movement; it was an act of defiance.
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Elsewhere, the band stretches further. “Après La Nuit,” featuring Fange, builds tension in layers before unraveling into chaos. The title track, “Destruction of Form,” featuring Pencey Sloe, pushes the band’s sonic boundaries to their limits. The whole album carries a nonchalant edge—Sure describes their sound as “savage music for easy boys”—but the songwriting runs deep. These aren’t just songs; they’re fractures in the everyday, cracks in the illusion of stability.
Since their debut, Sure has moved past cold-wave traditionalism, embracing something more unpredictable. Destruction of Form isn’t an invitation; it’s a dare. Wreck your past. Lose yourself in the moment. And if the world keeps marching toward collapse, you might as well be dancing on the ashes.
Tour Dates:
04.03.25 / Bruxelles @ La Source (w/ Sierra)
05.03.25 / Lille @ Black Lab (w/ Sierra)
27.03.25 / Vauréal @ Le Forum (w/ Sierra & Giirls)
12.04.25 / Auxerre @ Le Silex (w/ Sierra)
15.04.25 / Bordeaux @ iBoat (w/ Rue Oberkampf)
06.06.25 / Nantes @ Le Ferrailleur (Frozen Fest)
15.08.25 / Bristol @ ArctanGent Festival