TikTok is the fastest-growing social app that is not only suitable for promoting music, sharing songs, and finding new listeners, but it’s also a place where you can generate income.
Moreover, promoting music on TikTok can lead to significant growth on other platforms such as Spotify or YouTube.
How to create a strong positioning?
Before performing any marketing steps, study your target audience and determine their preferences. Effectively analyze the accounts of your competitors to understand what is most in demand. This will help generate initial ideas for content.
Regularity is a key factor in the success of the promotion, so in the first stages, it is important to post 2-3 videos daily.
The recommended content includes videos that the TikTok algorithms have found interesting for a wide audience. Content is evaluated by the number of user reactions, so to start the process of organic scaling, it is important to buy TikTok followers, likes, comments, etc.
The quality of content affects the involvement rate. So, create an interesting idea and creative presentation, take the time to ensure a perfect sound, write involving description, and design an attractive cover.
When you form the initial base of subscribers, add new formats. Live broadcasts are an effective tool to create trusting relationships with the audience, answer their questions, perform favorite songs, present new products, etc. Hold contests, this will create a stir for the artist and increase the involvement of subscribers.
How to promote music content?
One of the effective ways of promotion is targeted advertising. Creatives for a musician can be of different formats. The artist can make a short introduction of a new song, with a call to download or listen to the song. You can also use a part of the clip, and under the video write a title and a call to listen or download. This greatly facilitates the promotion process, because you do not need to spend time and money on organizing the shooting of a separate commercial.
TikTok has a fairly active audience that is loyal to music and trends, so when clicking on ads, people can be redirected via a direct link to a video clip on YouTube or a micro landing with buttons to go to YouTube Music, Spotify, Apple Music, and other platforms. Promotion can be launched both from the musician’s TikTok account and separately through the TikTok Ads advertising platform.
To get the most out of a promotion, it is important to properly prepare your profile from the beginning and turn it into a powerful conversion element: write the positioning in the description, constantly generate high-quality content, create social proof using high statistics and regularly buy followers on TikTok, etc.
To sum up, TikTok is the future of music marketing. Every year the growth of the platform gains new momentum, but the competition is still not high. Therefore, now is the perfect time to develop here a personal brand and form an asset that will pay off in the future with huge financial opportunities.