Music Videos

SIR CHLOE premiere new bloody video for their mellow single and viral hit single “Michelle”

New York band SIR CHLOE debuts the video for their track “Michelle” today! The song has had an incredible rise this year across TikTok (where it went viral in the cosplay/anime corners of the platform—with more than 100k videos to date including one by Millie Bobby Brown), Spotify (where it spent weeks climbing the US and Global Viral 50 charts) and beyond. The track tells the story of lead singer Dana Foote’s truly hellish ex-girlfriend and the video, directed by Molly Hawkins, puts a fun twist on it.

The track is taken from the band’s debut project, Party Favors, released in October on Terrible Records. It’s been streamed more than 100 million times to date across platforms.
Sir Chloe formed during Foote’s senior year at Bennington College in Vermont, where she put on a concert in lieu of writing a thesis. With a sound rooted firmly in 90s alt rock, she draws inspiration from songwriters like St. Vincent, Lianne La Havas and Andy Shauf as well as classical composers—she counts Sofia Gubaidulina, Claude Debussy and Béla Bartók among her influences.

Chloe is the name Dana Foote’s mother almost gave her when she was born. It’s also the name of an irreverent character in her favorite TV show, Don’t Trust the Bitch in Apartment 23, and the name she used to give strangers at bars when she wanted to invent new histories for herself on nights out. Its omnipresence in her life led to the genesis of Sir Chloe, the band she formed during her senior year at Bennington College in Vermont when she opted to put on a concert in lieu of a thesis. She rounded up guitarist and producer Teddy O’Mara, her brother Palmer Foote on drums, and bassist Austin Holmes. Together, they began to develop a sound as much inspired by Bikini Kill as Stravinsky.

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