BECOMING THE ARCHETYPE have premiered a music video for their song “The Time Bender”.
“The video is consistent with the look and feel of the photos for this album,” explains guitarist Seth Hecox. ”Both are dark, grimy, inner-city. I was really drawn to the atmosphere created in ‘Sin City,’ and that vibe worked perfectly with the sound that was captured on I AM.”
“Our good friend David Prindle directed the video,” adds Hecox. “He completely understood the vision I had for it and, luckily, he is a true artist and came through with lots of great details that I’d never dreamed of. He made it a truly graphic novel style video. People will love the video because it’s fun, it’s funny and you can tell we care about making unique, quality art. We hope everyone catches on to all the subtleties of names and character traits!”
“The Time Bender” is off the band’s upcoming album “I Am” which is available in stores and online next Tuesday, September 18th! You can pre-order it at iTunes, or physical pre-order options are also available at the Solid State Store. There you can get the album by itself or bundled with a BTA T-shirt and pocket protector.