Assuming you can see the DIY-as-fuck photo above, it’s no brainer what you’re about to hear. ‘Benefit for Iggy’s shirt’, the new album by Slovenian alternative outfit 7AM, conjure dirty feelings, but serves as a fine offering delivered with a gentle feel. Slated for an October 10th release via the band’s own label Pigpower, the record shows a welcome grasp of dynamics and holds its noisy character as a distraction from the undercurrents of feeling in this album.
“Be dirty”: one of the most famous Brian Eno ‘Oblique Strategies’ went like this, and Slovenian alternative outfit 7AM seems to have made it their first commandment. In a world that wants the surface to be manically clean, the production of their new album ‘Benefit for Iggy´s shirt‘ is as dirty as a record can be, and it perfectly works.
Their style makes immediately think of a jam between J Mascis, Kim Gordon and Steve Shelley, which is a real pleasure to hear for any good old alternative rock fan.
Though they’re no stranger to catchy pop melodies, which seem to naturally spring here and there in the songs, giving birth to a perfect balance with the dirt.
Recorded and mixed by 7AM, mastered by Aljaz Lipus-Aljo
Everything concerning 7AM is organized and done by themselves, from hand printing t-shirts to organizing the tours. Regarding the process of recording, the band says
“it was closer to painting a big canvas than to recording a music album. Last second spontaneous arrangement changes, adding vocals where they were not supposed to be, improvising solos and other guitar parts, overdubbing drum fills, changing main vocal lines, adding cheap synth sounds and so on and on”.
The concept of the record is to trade ´´the perfect sound´´ for having fun in creating and recording. With the new album we want to raise money to buy a shirt for Iggy Pop so he would stop jumping around shirtless. Some people are getting really upset by sweaty, naked bodies.
