Lots of details regarding “Oceania“, the upcoming album by THE SMASHING PUMPKINS, have been surfacing lately. Frontman/guitarist Billy Corgan is now reminding fans that he will use next week’s South by Southwest as a catalyst to announce the band’s long-awaited new record. Moreover, Corgan says the new album will be a “full online experience”.
Corgan told Mashable:
Our aim is to turn the ‘social’ into a new way to experience an album. By taking the medium one step further we will create an experience with ‘Oceania’ online and off-line that transcends the single and the single mentality in all ways.
Corgan has also said that he’ll drop details about his vision for the album, as well as the official release date, at a session moderated by Altimeter Group Principal Brian Solis. THE SMASHING PUMPKINS, he asserted, hope to “[bring] back the album experience through fan engagement in a whole new way with ‘Oceania’.” He also said that they are, “Working closely with Superfans as gatekeepers to help interaction on a fan-to fan level by promoting their Smashing Pumpkins related blogs and enlisting their help in maintaining a few official Smashing Pumpkins social media sites.” He later adds, “The concept that we’re not releasing this record like normal at all. The key is that when we release the record, we’re not going to release single a viral video. You’re going to take the record a have a full online experience with it.“
THE SMASHING PUMPKINS live: