The band commented:
today sees the first release from the ‘valtari mystery film experiment’ series – with a video for “ég anda” by icelandic performance artist ragnar kjartansson.
sigur rós have given a dozen film makers the same modest budget and asked them to create whatever comes into their head when they listen to songs from ‘valtari’. the idea is to bypass the usual artistic approval process and allow people utmost creative freedom. the rest of the series will follow over the forthcoming months.
The series of films is launched today with a film to the track ‘Ég anda’ from Ragnar Kjartansson.
Films will then be rolled out every couple of weeks beginning the Monday after album release (June 4), and extending through the summer in what will hopefully be a dizzying array of stylistic approaches and end results.