London based experimental label Hominid Sounds has just unveiled the full stream of “How Is This Going To Make It Any Better?”, new adventurous 10-tracker from Northampton based instrumental noise rock trio 72%! Boundlessly liberating and irresistibly experimental, the record delivers contents far weirder than the genre implies and gives us a set of twisted tracks to chew over for months. Great job!
72% are a noise rock 3 piece from Northampton. They formed 10 years ago with the intention of making joyfully ugly music. After 2 albums & 3 EPs the band decided to take a new approach to writing and let their darker and more unsettling sound grow. They have now recorded their 3rd full length with Wayne Adams at Bear Bites Horse Studio in London. “How Is This Going To Make It Any Better” is the culmination of their 10 years playing together and is the most diverse, heavy, strange & wonderful music they have written yet.
