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Counter Intuitive Records is an independent Massachusetts label started by Jake Sulzer in 2015, shortly after he graduated from UMass Lowell. What began with a demo Sulzer found online grew into a catalogue spanning emo, indie rock and punk; by 2025 the label had released around 130 albums by 75 artists and opened a physical shop and headquarters in Brookline.
IDIOTEQ spoke with the label in 2021 about Vanna and Therefore I Am reissues, Massachusetts hardcore and the wider catalogue. Coupons added an emotive alternative/indie-rock release. oldsoul followed through indie rock, while Swedish band I Love Your Lifestyle brought emo and indie into the same label history.
Leisure Hour added a newer chapter in 2026.