Music Videos

POSITIVE NO – “Weird Hugs” video

Richmond, VA’s POSITIVE NO are thrilled to share the spooky fun of their new “Weird Hugs” music video. The video coincides with the start of the band’s East Coast tour dates, kicking off last week at Philadelphia’s Boot & Saddle with MARITIME. A complete listing of the dates can be found below. “Weird Hugs” comes from the band’s recently released full length debut, Glossa, on Negative Fun / Little Black Cloud Records.

“Part Cub, part Helium … Positive No evoke mid-1990s indie rock beautifully on their debut album Glossa, which came out earlier this summer. Their music is already plenty charming, but their whimsical new video for the song “Weird Hugs” makes it all impossible to dislike.” – PopMatters

Time is a mysterious beast. It can bring two people closer together or it can drive the most intimate of friends miles apart. “Weird Hugs” from Positive No’s debut album Glossatakes a magnifying glass to a relationship’s ugly transformation from an impenetrable meld to a monstrous chasm. When the force of attraction is broken, the magnetic field flips to repulsion and it would take a miracle of science to reverse this energy flow. Game over.

Tracy Wilson of Positive No explains that “The best person to capture this comical horror we all experience at one time or another is long time friend and director William Hellfire. Bill and I met in the late ‘80s as high school kids. He was a regular customer at Flipside, a record store I worked at for many years. His offbeat sense of humor and passion for horror, not to mention an incredibly diverse taste in music, makes him the perfect director to bring this song to life with the help of girlfriend and actress Erin Russ. Unlike the themes contained in this song, Bill and I have remained friends for over 25 years and this video is a great symbol of a lifelong friendship that stemmed from the indie record store culture of New Jersey.”

William Hellfire is an independent filmmaker who has produced and directed over 30 features including Duck! The Carbine High Massacre and Devil’s Bloody Playthings.  Pop Cinema will soon release William’s latest feature Upsidedown Cross starring Erin Russ (Weird Hugs, Porkchop) and David Yow (Jesus Lizard). Find more Hellfire films onalternaticecinema.com and the ”Upsidedown Cross” trailer here. For his first music video outing, Hellfire drew inspiration from Jean Rollin’s coming of age vampire fairytale “Requiem for a Vampire”, playfully exaggerating the pain of growing up and apart with monster attacks and shootouts with shop owners.

Tour Dates:

10/01 – Philadelphia, PA @ Boot & Saddle w/ Maritime
10/02 – Harrisburg, VA @ Little Amps w/ Concrete Beach
10/03 – New York, NY @ HiFi Bar (FREE)
10/05 – Arlington, VA @ Galaxy Hut w/ Alarms & Controls
10/06 – Baltimore, MD @ The Crown
10/24 – Charlottesville, VA @ The Southern w/ Beach Slang
10/25 – Raleigh, NC @ Neptunes w/ Beach Slang
11/28 – Richmond, VA @ Balliceaux w/ LADY GOD & DJ Bob Nastanovich (of Pavement)

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